Marketing campaigns can put brands on the map and send sales surging, but they don’t always deliver the desired results. Following simple steps can maximize the chances of success and reduce the risk of wasting money and pushing prospective customers towards competitors. In this guide, we’ll outline some golden rules to help you run effective, impactful marketing campaigns.
Be clear about who you want to attract
The most important rule to follow when drawing up plans for a new campaign or a revamped marketing strategy is to define your target customer. Be clear about who you want to attract. Specify details, such as age, location, income and shopping preferences. Get to know your ideal buyer through market research and interaction via social media, face-to-face or virtual conversations, emails and online surveys and polls. Use the information you collect to build a comprehensive picture of your target client and shape your campaign. Every decision you make should make your campaigns more persuasive and appealing to your chosen demographic.
Take advantage of professional advice
Marketing is complex and it evolves continuously. If you’re not an experienced marketer or you don’t have employees with marketing expertise, take advantage of professional advice. Look for agencies with a proven track record in your industry and experts who specialize in your field. Perhaps you’re looking for marketers who understand the ins and outs of eCommerce or you need an agency that excels in digital marketing for franchises. Research agencies, read reviews and view case studies and portfolios. Arrange meetings or calls to get to know representatives, discuss your needs in detail and talk through some ideas. Working with experienced marketers can help you launch, run and adapt effective, targeted campaigns that align with your objectives.
Make your campaign stand out
Competition among brands is fierce. This means that it’s crucial to stand out from the crowd. When you’re strategizing and conjuring up ideas, try to embrace creativity and originality and think about how to connect with your target audience and celebrate and showcase your unique brand identity. Make the most of opportunities to engage with customers and get insights into what makes them gravitate towards some businesses and not others. Social media is an incredible platform for building relationships and showing off the layers behind your brand name and logo. Around 90% of consumers are more likely to buy from a brand they follow on social media, according to data from Sprout Social.
Choose the right channels
There are many ways to market your business and promote products and services, but some may be much more effective than others. Choosing the right channels can help you boost lead creation, optimize conversion rates and improve your ROI. Focus on methods and platforms that are most popular among your target demographic and research how your target customers find businesses and buy products. Local SEO, for example, is a fantastic digital marketing method for companies looking to attract local customers who use search engines to find products and services. Over 84% of people who conduct a local search on a smartphone will contact or visit a business within 24 hours.
If you’re investing time and money into marketing campaigns, it’s important to ensure they deliver. Following these golden rules is a simple way to lower risks and maximize the chances of achieving your goals.
