The Content Marketing Trends sector is changing quickly. We had no idea memes or short-form films would take over the world of digital marketing only a few years ago.
Now, however, if your company lacks video content or memes, it may soon fall behind rivals.
Analysts predict that 2023 will be a landmark year in marketing, with patterns shifting to fit new technologies and consumer behavior. You will have a significant edge over the competition if you can stay ahead of Content Marketing Trends.
Here are 7 Key Content Marketing Trends to Look at in 2023;
1. STORYSELLING WILL HAVE A SURGE
Storytelling (storytelling) is both an art and a science. Marketers have been using tales to promote their goods or services for decades.
Yet, their efforts are mostly futile since the tales are not bundled into the material they create.
If like Kim, you missed out on this notion in 2022 and want to attempt it again in 2023, you must do it properly.
Here’s how Content Marketing Trends work:
# Consider the sales process to be a trip having a beginning, middle, and end.
# Tell a narrative about your goods and services to gain clients’ confidence.
# Utilize the power of data-backed tales to appeal to the many emotions that your audience is experiencing.
# Utilize case studies to map customer concerns vs. solutions to give a path for your audience to take.
By 2023, storytelling will have exploded in the content marketing sector, and capitalizing on the power of your unique story will enhance your chances of generating a sale.
2. MAKE USE OF EMPATHETIC MATERIAL
Empathetic material is often intended to affect the reader’s feelings regarding a certain product or service.
If you want to tap into emotions in 2023, make sure you deliver on what customers anticipate. Don’t promise a remedy to their worry and then fail to deliver.
As more individuals work from home and lack interpersonal connections, the world is becoming more impersonal. One strategy to engage consumers is to customize their experience, which includes addressing their pain areas.
You must empathize with your users to completely understand their problems and how to address them. Consider yourself to be in their shoes.
When you care about the customers you deal with, you’ll look for methods to improve their experience with Content Marketing Trends.
One of the most impactful methods to use this form of marketing is via testimonials or reviews from genuine consumers. According to surveys, shoppers are 71% more inclined to purchase from a firm after reading reviews.
More businesses will use this marketing tactic to gain client confidence by 2023. If you and Kim want to outperform your (most likely sleeping) opponents, don’t ignore this trend.
3. A GREATER FOCUS ON CUSTOMER PRIVACY
The primary emphasis of marketing trends in 2023 will be on customer privacy.
With the increase in cyberattacks on internet users, your consumers will feel more comfortable and secure if they know their data is being utilized properly and not being sold to other parties.
Increasingly marketers are using techniques like AI and blockchain to safeguard the security of consumer data of Content Marketing Trends.
Thus, if Kim has an online presence and wants to put up sign-ups for free lead magnets, white papers, and the like, it can enhance its security software capabilities to be relevant in 2023.
If you take advantage of this trend as well, you will have more quality leads than your competition and hence a more fruitful year for your organization.
Isn’t it an excellent strategy? If you answered yes, the following trend should be your next emphasis Content Marketing Trends.
4. ENHANCED DEVICE-TO-DEVICE USER EXPERIENCE
Even though Kim has been in the content marketing company for three years, people often get confused about what UX entails.
This has had a significant impact on their implementation of Content Marketing Trends. So what exactly is user experience, and why is it crucial to Kim and her clients?
Marketers often use the word “UX” to refer to the user experience while engaging online.
What Kim is unaware of is that the fast proliferation of mobile devices in recent years has resulted in a major shift in how customers interact with their surroundings.
This has also influenced how people engage with content marketing. As more customers connect with companies through mobile devices, businesses must ensure that their websites, as well as their other digital assets, are mobile-friendly.
In 2023, for example, your website’s landing page should be straightforward to use, with a basic yet effective structure, and standard of Content Marketing Trends.
This is not impossible;
# Employing bright colors
# Hands-free operation
As a result, to outperform the competition and get more customers in 2023, you must update or enhance the consumer experience.
5. USE OF VIDEO-BASED CONTENT (INCLUDING LIVE STREAMS)
For years, video-based material has been a pillar of Content Marketing Trends, but it has developed significantly in recent years, particularly after the Covid-19 epidemic.
Marketers now often hold live streaming events and provide regular video updates on social media. According to studies, consumers spent an average of 548 billion hours viewing material through mobile devices in 2021 alone.
The usage of short-form videos on Facebook and Instagram (reels), TikTok videos, and other platforms gained traction in 2022 and 2023, and this trend will continue—if anything, more will be utilized.
Live streaming and video-based content are critical for content marketers like Kim, who introduce new goods and services regularly. This is due to their ability to engage, connect with, and persuade their audience of Content Marketing Trends.
This kind of marketing produces immediate results and allows you to rapidly switch methods. For example, if you had a live broadcast with little attendance or a video with no views, you may adjust anything that may have contributed to the same, such as offering your audience free freebies.
In 2023, you will undoubtedly outperform the competition if you employ videos and live broadcasts to provide training and short courses.
The beauty of it is that you can perform any of the above anytime your audience is most engaged, and you can do it for free on platforms like Facebook and YouTube.
6. CONSISTENT CUSTOMER EXPERIENCE-UTILIZE CHATBOTS ON WEBSITES
More businesses will concentrate on offering a consistent experience across their websites, apps, and other digital domains in the future.
Kim, for example, has focused on making their website and applications user-friendly while ignoring its other digital assets.
They must now guarantee that all of their digital assets are simple to use and provide a uniform user experience—this is where chatbots come in Content Marketing Trends.
According to studies, chatbots are currently the fastest-growing brand communication channel—and if anything, this will mean increased usage in 2023.
If you serve customers in multiple time zones, keep in mind that you must fulfill customer demands, questions, and assistance at whatever moment they push a button on your website.
You can defeat any level of competition in your niche by interacting with your audience at any time in Content Marketing Trends.
7. INCLUSION AND REPRESENTATION
There were no defined Content Marketing Trends like inclusion and representation a few years ago.
The key issue was that no content marketers (including Kim) had researched the value of including their target audience’s diversity, equality, and inclusion in any of their marketing initiatives.
Yet, we now have solid evidence indicating that inclusion will drive a boom in the content marketing sector.
We know that customers trust companies that encourage diversity and inclusion, as a consequence of the brand’s efforts to create a welcoming atmosphere for everyone in Content Marketing Trends.
These are some of the advantages of embracing inclusion as soon as possible:
# A more varied representation will boost customer recall of internet advertisements.
# Immediate connection and resonance with a 2022 audience who felt excluded.