One of the most effective ways to connect with your audience is through product marketing videos. If you consider the success of YouTube and TikTok and even Instagram or Facebook videos these days, you know that people prefer to consume their content in bite sized interactive videos.
Visuals and messaging are critical but there is one element that can make your videos truly stand out more than others: you. When you add a personal touch by incorporating yourself into your product marketing videos, you’ll enhance engagement with your customers and build better bridges of trust. You also create a more memorable brand experience which is what people are looking for when they go shopping.
Here are some of the reasons it is worth considering putting yourself into your marketing.
1. Improving brand recognition
Putting yourself into your product marketing videos may sound like a big step to take, but you’re reinforcing your personal brand as an integral part of your company’s identity when you do it. People who view your content or more likely to remember a brand when they can associate it with a physical person.
If you want to get creative with this, you could explore technologies like AI face swap to add fun elements to your videos. Superimposing yourself onto a superhero for example to sell a product is a great way to engage people and give it a touch of humour.
2. You’re building trust
Using yourself in product marketing videos is a great way to build trust with your audience. Consumers of today are more likely to engage with brands that they feel connected to. If you are appearing in your videos, you are humanising your brand and that shows people that there is a real person behind all of the products or services on offer.
This level of authenticity can foster strong emotional connections, which makes your audience feel like they’re interacting with a genuine individual and not just a faceless company.
3. It’s all about that deep level engagement
Video is a more engaging medium than text or static imagery because it combines both auditory and visual elements. If you’re looking to draw people in from multiple angles, then video is the way to go.
When you include yourself in the video, whether it’s an explainer video or a step-by-step video, you’re adding a personal touch and people are more interested in seeing that. Whether you’re answering questions or sharing insights, this level of engagement goes deeper than the surface level engagement.
4. It makes you unique
You want to stand out from the competition, right? In a market that is already flooded with similar products and services, being able to differentiate yourself is key. People buy from people that they trust and relate to, so being present in your content allows you to separate yourself from competition, who may rely solely on stock imagery or voiceovers. Sharing your insight or talking through your expertise helps you to stand out in the minds of your customers.
For effective product marketing videos, consider incorporating yourself into the content. While you might have hesitated in the past, now is the time to embrace it. whether you’re speaking directly to your audience, or you’re just sharing your expertise in an explainer video, make it fun and engaging and your presence in the videos will make your brand more relatable.
