Hello to all you movers and shakers out there in the business world! Grab a cup of coffee, pull up a chair, and let’s talk Product packaging. Yep, you heard right, packaging! Not the sexiest of topics, you may think, but girl, let me tell you, it’s a game-changer!
Now, I know what you’re thinking. “I run a killer business, offer top-notch products, my branding is on point, and my customer service is second to none. Do I really need to worry about packaging too?” The short answer? Absolutely.
Here’s why Product packaging is important;
1. Make a killer first impression
Let’s start with the obvious – first impressions matter. Packaging is like the window display of your product. It’s the first physical touchpoint a customer has with your brand, and we all know you never get a second chance to make a first impression. Your product could be the bee’s knees, but if it comes in shabby, uninspiring Product packaging, that’s a mood killer right there.
2. Protect your products
Of course, it’s not just about looking pretty. The right package can also assist you in ensuring that your products reach the customer in peak condition by protecting the contents contained within. After all, nobody likes receiving a damaged product – it’s like getting a birthday cake with a slice missing. No, thank you! Cut down on those complaints, bad reviews, and bad impressions by ensuring your product packaging is on point.
3. The unboxing experience
In the social media age, then you really do need to give some extra thought to the unboxing experience patrons of your business will have, and Product packaging plays a significant role in this. We’ve all seen those unboxing videos on YouTube, right? That’s because opening a package is an event. The more interesting and attractive you make your packaging, the more enjoyable the whole experience of buying, unboxing, and using the product will be, and the more likely it is people will buy when they see videos of it all going down.
4. Stand out from the crowd
And here’s the thing, ladies. In this digital age, where everything is Insta-perfect, customers expect more than just a brown box. They crave a unique, personalized experience. That’s where innovative packaging techniques like UV spot printing come in. It’s a fabulous method that adds texture and depth to your packaging by creating a shiny, gloss coating in specific areas. It literally makes your packaging pop and stand out from the crowd!
5. Tell your brand story
But the cherry on top? Product packaging is a billboard for your brand. It’s not just a box or a bag, it’s an opportunity to tell your brand story. You can pour everything from your mission statement to your unique brand identity into the packaging, showing their customers exactly what you’re about, whether you’re an eco-brand using minimalist recycled packaging or a high-end beauty company using the shiniest luxe materials to package your goods. Let them know who you are right from the off!
As you can see, your packaging choices are so important that you should take them much more seriously!