Does old-fashioned connected TV advertising for small businesses still work? Yes, a resounding yes, it does! Advertising and general marketing have massively changed throughout the years. Back in the early 2000s, no one would dare to use social media for ads or even pair up with ordinary people who weren’t celebrities to advertise and endorse products.
Nowadays, social media advertising is a superpower; you have micro and nano-influencer marketing, and on top of that, there are other forms, such as having ads on YouTube for marketing or even content-based marketing for YouTube and other platforms too.
It’s incredible how, in a short amount of time, marketing for large and small businesses has really shaken up. But with that said, it’s not just the consumption of online content made by creators; there are major production companies, too, streaming services, to be exact. While more people are cutting off cable in the name of multiple streaming platforms, this has actually raised the question of whether or not businesses should still do TV advertising.
But it’s an art that actually hasn’t died. Should this be the only space for advertising? Absolutely not, but supplementing this for local-based marketing can be powerful. So, with all of that said,
Here’s why TV Advertising for small businesses matters:
1. The Reach is More Broad
For the most part, there’s this idea that nowadays, it’s not broad and that only senior citizens watch cable TV. But there isn’t an entire truth to this. So, what you really need to keep in mind is the fact that television, with its extensive reach, allows small businesses to connect with a broad audience- especially local. Despite the rise of online platforms, TV still reaches a significant portion of the population, offering unparalleled exposure.
Not everyone watches content online or uses streaming platforms (especially with the rising prices). Moreover, modern technologies such as cable and satellite TV provide opportunities for businesses to target specific demographics, ensuring that their message reaches the right audience.
2. It Helps Build Character and Trust
Something else you should really keep in mind is the fact that TV has long been a trusted source of information and entertainment. Think about online ads for a second, such as Pinterest, TikTok, or even Instagram ads; it’s hard to spot what’s a knock-off and scam and what’s not, right? These online platforms don’t screen these businesses.
So, when consumers see a business advertised on TV, it often adds a layer of credibility and legitimacy to the brand. Plus, small businesses can leverage the inherent trust associated with television to establish themselves as reputable and reliable, potentially attracting a more loyal customer base.
3. It Should Be Complementing Other Strategies
There’s no doubt about it: digital marketing is essential, but TV advertising can complement online strategies effectively. Think of it this way: a well-coordinated multi-channel approach ensures that businesses reach their target audience through various touchpoints. TV Advertising for small businesses can drive brand awareness, and businesses can capitalize on this awareness through online platforms to engage potential customers further. In the end, it’s worth it.
