Here are 5 Common PPC Advertising Strategies;
1. Campaigns for a Specific Brand
Branded campaigns are a sort of sponsored search ad that targets branded keywords, such as the name of your firm or phrases that have been registered. Branded terms may also include generic terms. Common PPC Advertising Strategies A branded campaign like the one for New Breed, for instance, would bid on the keywords “New Breed” and “New Breed Marketing.”
According to Nick, branded campaigns are without a doubt one of the greatest pay-per-click techniques, to begin with. Regardless of the sector, you operate in, they should unquestionably be considered a cornerstone or essential component of any PPC campaign. They are a very fantastic method to ensure that you are catching all of the demand that exists in the market for your branded phrases, and they are an excellent way to do so.
You should ideally already have a good organic ranking for these keywords; but, by investing some sponsored efforts into them as well, you can guarantee that you have the strongest possible presence in the search engine results pages (SERPS). Common PPC Advertising Strategies
“Being able to show an ad above the organic listings and take up all the real estate that’s available there through tailoring the ad copy, utilizing the 90 characters that are allowed to you via the three headlines and then the 180 characters that are allowed to you through the descriptions,” says Nick, “takes up a lot of space and allows you to tailor your messaging, which is really important to branding.” “Having the ability to show an ad above the organic listings and take up all the real estate
2. Ad Campaigns that Make Use of the Appropriate Keywords in PPC
It should go without saying that targeting the correct consumers with your advertising campaigns requires employing keywords that are both relevant and of high quality. Common PPC Advertising Strategies You could also think about using different kinds of keywords in addition to more general search queries.
Long-tail inquiries account for a significant chunk of Google searches and have a tremendous amount of value. They have a smaller search volume as a consequence of their increased specificity, which means that there is less competition to rank well for them in search results. They are also more affordable. It is essential to make use of negative keywords when developing sponsored advertisements since this will prevent your advertising from being seen by those who are not interested in the items or services you provide.
They contribute to an increase in click-through rate (CTR), which guarantees that advertisements only appear in response to relevant inquiries, hence decreasing the bounce rate and minimizing the number of clicks that are wasted. Getting rid of or making adjustments to keywords that aren’t working well is another strategy to prevent squandering money.
3. Solutions Campaigns
Paid search advertisements that center on the particular solutions that your business provides to customers are known as “solutions campaigns.”
According to Nick, “They are often carefully constructed around pain spots that individuals may be looking to find solutions for.”
Therefore, the advertisements themselves lead audiences to information about the goods or services that your firm offers for sale, but they may employ language and vocabulary that is geared toward the viewpoint of your customers. Common PPC Advertising Strategies
For instance, a company that develops quality management software may choose to bid on the terms “call center software” or “call center management solution” rather than “quality management software” in order to appeal to call center managers who are having trouble keeping tabs on the performance of their agents.
You may reach buyers in the contemplation stage by focusing on themes that are connected to the problems that potential customers are experiencing and the solutions that they are seeking.
4. Landing Page Optimization for Pay-Per-Click Ads
A well-designed landing page may be the factor that determines whether a visitor leaves your site after clicking on one of your links or continues browsing. In addition to that, it is an element of the overall bespoke brand design that you have implemented on your website. Common PPC Advertising Strategies When you pay for advertising, in contrast to organic traffic, you have more control over where people are sent to your website.
A customer’s journey starts with the very first click they make on one of your ads. Just prior to making a decision to make a purchase, this presents the chance to heighten awareness and pique interest. A high click-through rate (CTR) might be difficult to achieve without a landing page that offers an exceptional experience to its visitors.
5. PPC Video Ads
For some years now, the most popular kind of material to share on social networks has been video. Because of the continued rise in its user base, it is anticipated that by the year 2022, the rate of video uploads would exceed one million per second.
Video advertisements provide a greater quantity of information to the target audience than their more conventional counterparts. Common PPC Advertising Strategies However, in order to be appealing to your audience, video advertisements should follow trends, be well-scripted, and not be any longer than around eight minutes in length. This is because eight minutes is the average amount of time a person can focus on a single task.
Because of the rise in the number of individuals working from home, watching television and videos on YouTube have become the most popular forms of entertainment. In reality, they are converging, which transforms the television screen into a fruitful field for pay-per-click ads and reaches a broader audience as a result. Common PPC Advertising Strategies Obviously, in addition to YouTube, advertisements of this kind may also be sent to a variety of other websites that are part of the Google Display Network (GDN).