The demanding and dynamic world of real estate is marked by high-stakes decisions, fluctuating markets, and the deeply personal journey of homeownership. Navigating such fluxes and dynamics demands high leadership skills which are especially imperative when serving communities that have historically faced barriers to accessing real estate opportunities. A real estate leader must not only understand real estate but also be a bridge builder—someone who can connect across cultures, address language barriers, and make clients feel seen, valued, and empowered. Leaders who bring such skills to the table aren’t simply selling homes; they’re reshaping communities, creating access, and transforming the industry’s approach to inclusivity and equity.
In the heart of Utah’s competitive real estate market, Abril Burgoyne has emerged as a remarkable leader and advocate for the Latino community. As the CEO of Abril Realty Group, she has crafted a unique space for her company by blending professional excellence with a profound mission: to empower individuals and families through real estate. As the first realtor in Utah to establish a Spanish-focused social media presence, Abril has turned a once-overlooked community into an integral part of her vision for an inclusive, client-centered real estate experience.
Breaking Down Barriers for the Latino Community
When Abril first entered the real estate industry, she quickly noticed a gap in accessible information for Spanish-speaking clients. “It was disheartening to see so many families feeling overlooked,” she reflects. Recognizing the need for culturally relevant content, Abril decided to take a bold step—she became Utah’s first realtor to focus her social media content entirely in Spanish. Initially, this approach faced challenges in gaining visibility and trust within the community. However, with dedication and a strong sense of purpose, Abril built a network that resonated deeply with her audience.
Her social media strategy soon evolved into a powerful tool for connection. By communicating directly with her clients in Spanish, Abril was able to make homeownership feel within reach, sparking hope among Latino families who had often been excluded from traditional real estate outreach. Her persistence in bridging this gap was not just about language but also about cultural understanding and building lasting relationships.
The Pillars of Abril Realty Group’s Success
What sets Abril Realty Group apart in a crowded industry is its steadfast commitment to education and community support. The company’s success is rooted in values that go beyond transactions; Abril has cultivated a reputation for dedication, integrity, and a sincere passion for helping others. This approach has kept her among Utah’s top 500 realtors for nearly half of her career, a testament to her client-focused approach.
Clients working with Abril Realty Group experience an unparalleled level of support, which has become the foundation of the company’s growth and success. “Our mission is to help clients achieve financial freedom through real estate,” Abril explains. The company’s comprehensive range of services includes buyer and seller representation, in-depth market analysis, and tailored investment advice. Each service is designed to meet the unique needs of its clients, ensuring a personalized approach for every transaction.
Adapting to Changing Needs with Innovation and Feedback
In a constantly evolving market, Abril Realty Group stays ahead by closely listening to client feedback and continuously updating its services. One of Abril’s most notable decisions was to offer bilingual support and resources specifically for Spanish-speaking families. By addressing the unique challenges her clients face, she has not only provided practical support but also fostered an inclusive environment where clients feel seen and valued.
Technology plays a pivotal role in Abril Realty Group’s operations. The company leverages advanced real estate tools for marketing, virtual tours, and client communications, enhancing the buying experience and streamlining processes for clients. By making decisions driven by market analysis and community feedback, Abril’s team remains agile, responsive, and aligned with the needs of its clients.
Defining Leadership: Resilience, Empathy, and Empowerment
For Abril, leadership in real estate is as much about personal qualities as it is about professional skills. She believes a woman leader should embody resilience, empathy, and strong communication. In a field where major decisions often bring intense pressure, Abril’s resilience enables her to adapt and remain positive in the face of challenges. Her empathetic approach, particularly towards Latino families, allows her to genuinely connect with clients and understand their unique needs.
Clear communication is another essential quality she champions, as it ensures clients feel informed and confident throughout their journey. More than anything, Abril Burgoyne is committed to fostering an inclusive environment within her company, one that amplifies every voice and encourages personal growth. Her leadership approach reflects her belief in inspiring others and leading by example.
Balancing Responsibilities and Personal Growth
Abril’s responsibilities as CEO extend well beyond traditional management. She oversees daily operations, client relations, and strategic planning, drawing on her own journey from obtaining a real estate license and business degree while raising three children. Her commitment to both her career and her family has shaped her into the resilient and grounded leader she is today.
Her dedication to her team is equally strong. Abril Burgoyne fosters a supportive workplace that values open communication and professional development. She believes in the importance of a diverse team, as it brings a range of perspectives and enables the company to serve a broader client base effectively. By prioritizing a culture of inclusion, Abril ensures her team is both empowered and unified in its mission to make a difference in the community.
Overcoming Barriers
As a Latina and single mother who came to the U.S. without knowing English, Abril Burgoyne faced numerous challenges in her career. Real estate content and resources were often not tailored to Spanish-speaking communities, and she had to work twice as hard to be recognized. She knew her background brought unique perspectives but also required additional effort to be taken seriously in a competitive industry. Becoming the first realtor in Utah to communicate entirely in Spanish on social media was her way of addressing these barriers head-on.
This pioneering step was a risk, but it was one Abril was willing to take to open doors for others. “I wanted to reach the Latino community and make homeownership feel accessible,” she shares. Overcoming cultural and gender-based obstacles has only strengthened her resolve to advocate for equal opportunities and mentorship for women, ensuring that her journey creates pathways for those who follow.
Advocating for Feminism and Drawing Inspiration
Abril’s commitment to feminism extends beyond her business. To her, feminism is about advocating for equal rights, opportunities, and respect for all genders. It’s a belief that every individual should have the freedom to pursue their goals, make life choices, and be valued equally. Feminism, she says, is about challenging stereotypes and creating a society where everyone is empowered.
As a leader, Abril Burgoyne draws inspiration from Michelle Obama, resonating deeply with her intelligence, authenticity, and dedication to service. As First Lady, Michelle championed initiatives that addressed issues like education, health, and equality, making a lasting impact on young people and families. She balanced her role as a mother with a high-profile career, showing that women can lead in both personal and professional spheres. Her perseverance, particularly in handling public scrutiny with grace, and her commitment to lifting others up—especially women and minorities—demonstrates her strength and empathy as a leader. This admiration has fueled Abril’s own approach to advocacy and leadership within her community.
Achieving Work-Life Balance
For Abril Burgoyne, balancing work and personal life is essential to staying grounded and motivated. Time management and setting boundaries are her tools for maintaining this balance, enabling her to focus on what matters most. She prioritizes time with her family, friends, and herself, engaging in activities that bring her joy and help her recharge.
While real estate is demanding, Abril finds that integrating time for family and personal pursuits allows her to be more effective and fulfilled in her role. Her ability to maintain a work-life balance exemplifies her belief in nurturing both professional and personal growth, a perspective she encourages her team and clients to embrace.
Building a Legacy of Inclusion and Empowerment
Abril’s journey is a testament to her unwavering commitment to empowerment and inclusion. Her advice for others entering the real estate industry is simple yet profound: “Embrace every step of your journey and trust the process.” She encourages aspiring professionals to take action without waiting for the perfect moment, emphasizing the importance of building a network of support and seeking help when needed.
In her own words, “One of the biggest challenges I’ve faced is navigating the real estate industry as a Latina and single mom who came to the U.S. without knowing English.” By sharing her story, Abril Burgoyne hopes to inspire others to break down barriers and believe in their potential.
Envisioning a Sustainable Growth
As Abril Realty Group looks to the future, the focus remains on sustainable growth and community impact. Abril Burgoyne envisions expanding her company’s reach without sacrificing the personal touch and client-centered approach that has been integral to its success. She is committed to maintaining the high standards of service her clients have come to expect while exploring new ways to empower the Latino community through real estate.
With a keen eye on market trends and an unwavering commitment to her community, Abril is poised to lead her company into a new chapter of growth and influence. By staying true to her values of integrity, empathy, and inclusivity, she continues to build a legacy that transcends real estate, creating a lasting impact on families and communities alike.
A Leader Rooted in Purpose and Passion
From overcoming personal and cultural barriers to becoming a trusted advisor for the Latino community, Abril’s leadership journey serves as a powerful reminder of what can be achieved when purpose meets passion. Her dedication to inclusion, her advocacy for equal opportunities, and her deep understanding of her community make her a trailblazer in Utah’s real estate landscape.
For Abril Burgoyne, success is not merely about professional achievements; it’s about making a difference in the lives of those around her. As she continues to inspire her clients, her team, and her community, Abril’s legacy will undoubtedly pave the way for future generations, fostering a world where homeownership is a dream within reach for everyone.
