One of the biggest challenges of opening a retail store is getting people through the door. After all, this is essential when it comes to:
- Growing your business and making a name for yourself
- Increasing sales and improving your bottom line
- Interacting with your customers face-to-face
However, with stores reporting a marked drop in foot traffic in recent years, this can feel much easier said than done. Fortunately, business owners have many options to increase the number of visitors. This often begins with efforts to make your store look more appealing.
Design an eye-catching display:
To get more customers through the door, you need to give them a reason to stop in their tracks whenever they walk by your store. For the most part, this relies on your ability to create eye-catching window displays.
Remember, you should make sure that you’re showing your products in the best possible light, placing anything that may be particularly on-trend in clear view. You should also clearly advertise promotions and sales, especially as people are more inclined to shop when they feel as though they’re getting a good deal. For example, 27% of shoppers will only buy something if it is on sale.
Keep your store clean:
You should also make your store look more appealing by ensuring it’s clean and well-organized. Customers notice this before they even enter. For the most part, they are unlikely to want to walk around a space that looks dirty or poorly cared for, let alone spend their hard-earned money there.
Focus on maintenance and upkeep:
While designing dynamic window displays is a great way to get people in through the door, you cannot discount the importance of proper maintenance and upkeep. After all, issues such as damaged roofing speak poorly of your professionalism and the level of care you put into running your business. In short, it gives potential customers a clear-cut reason to choose your competitors instead!
While you can carry out some of the more basic maintenance tasks yourself, such as cleaning your windows, make sure to reach out to the experts when necessary. For example, if you’re dealing with the roof issues discussed above, you should be sure to contact local companies that offer expert commercial roofing services as soon as possible.
Don’t forget signage:
Signage is also crucial when it comes to increasing business foot traffic. However, don’t simply stick your logo above the door and hope for the best. Create signs that provide passersby with more insight into what you have to offer so that they feel as though they understand your brand before even setting foot inside.
Final thoughts:
Want to make your store look more appealing? You can start by dealing with urgent maintenance issues as swiftly as possible, to keeping your store clean and tidy, there are plenty of steps that you can take to make your business look more appealing. In doing so, you’ll welcome more customers than ever before through that door!
