Breaking barriers and redefining leadership have always been hallmarks of progress in traditionally structured industries. As organizations strive to align their operational goals with evolving client expectations, the role of operational leaders has become more crucial than ever. Behind every thriving company is a leader who translates vision into action, cultivates culture, and ensures sustainable growth through innovation and strategy.
Kim Roberson, Chief Operating Officer of Nelson Elder Care Law LLC, exemplifies this leadership. Her journey is a testament to overcoming odds—managing a $1 million retail operation at 21, driving operational excellence, and breaking barriers in a traditionally male-dominated field. Since joining Nelson Elder Care Law in 2022, she has been instrumental in shaping the firm’s culture and operations, translating its vision into action. Her strategic approach has doubled the team size, enhanced employee satisfaction, and ensured the firm remains Georgia’s leader in elder law solutions.
We, CIO Women Magazine, are honored to feature Kim Roberson as one of “The Most Influential Women COOs of the Year.” Her story of determination, innovation, and leadership continues to inspire, paving the way for a more inclusive and empowered future in the legal industry.
| Website | http://www.nelsoneldercarelaw.com/ |
| Industry | Law Practice |
| Headquarters | Woodstock, Georgia |
| Founded | 2014 |
| Specialties | General Estate Planning, Veteran’s Benefits, Probate, Guardianship, Conservatorship, Medicaid Crisis Planning, Long-Term Care Planning, Wills & Trusts, Advanced Care Directives, Asset Protection, and Special Needs Legal Planning & Protection |
A Legacy of Care and Protection
Founded on the principle of protecting families, Nelson Elder Care Law has earned its reputation as a leader in estate planning and elder law. Their mission is simple yet profound: to safeguard families from life’s uncertainties through customized solutions, including estate planning, Medicaid crisis solutions, probate administration, guardianship, and conservatorship. By addressing these critical needs, the firm empowers clients with the assurance that their loved ones will remain protected.
However, the journey to success was not without its challenges. As a family-owned firm experiencing rapid growth, Nelson Elder Care Law’s leadership faced the pressing need to align its operational capabilities with its expanding client base. While the owners had the legal expertise, managing operations at scale was a new frontier. It was at this juncture that Kim Roberson stepped in, bringing a structured approach that preserved the firm’s family-focused culture while implementing policies and standards to streamline operations.
The firm’s long-standing success lies in its steadfast commitment to core values and team culture. By adopting the Entrepreneurial Operating System (EOS) and investing in leadership development, Nelson Elder Care Law has fostered an environment where excellence thrives. This focus on internal alignment ensures that every client interaction reflects the company’s dedication to quality and care.
Tailored Solutions for Every Family
At the heart of Nelson Elder Care Law’s offerings is the Absolute Protection Trust™, a groundbreaking solution in estate planning. Unique to Georgia, this trust ensures that families can bypass the probate process, qualify for long-term care assistance, and retain the flexibility to adapt their plans as needed. This innovative approach positions the firm as a leader in asset protection within the state.
Every service the firm provides is tailored to meet the unique needs of its clients. Unlike conventional estate planning lawyers who rely on generic solutions, Nelson Elder Care Law’s approach is highly personalized. Guided by the core value of being “Client Committed,” the team treats every client as a member of their own family, ensuring that each solution is designed with care and precision.
Incorporating technology has further enhanced the firm’s ability to serve its clients. A recently implemented client communication tool allows clients to track case progress, upload essential documents, and maintain real-time communication with their dedicated paralegal. This innovation has significantly improved client satisfaction and strengthened the firm’s reputation, as reflected in their glowing Google reviews.
Furthermore, Kim Roberson’s leadership is focused on continuous improvement in areas that matter most to clients—faster communication, exceptional service, and comprehensive protection. This strategic vision ensures that Nelson Elder Care Law remains a trusted partner for families for generations to come.
A Journey towards Excellence
Kim’s rise to the role of COO at Nelson Elder Care Law is a story of determination, innovation, and a relentless drive to make a difference. With a professional journey that began at just 21, managing a $1 million retail store, Kim’s early experiences honed her decision-making and leadership skills. These formative years laid the foundation for her future success.
Joining Nelson Elder Care Law in 2022 as a hiring manager, Kim’s impact was immediate. Her honesty, keen problem-solving abilities, and commitment to the firm’s mission quickly caught the attention of leadership. Recognizing her potential, she was promoted to Director of People and Culture, where she overhauled hiring and retention processes, doubled the team’s size, and elevated employee satisfaction. Her ability to nurture a collaborative and thriving work environment became a hallmark of her leadership style.
Kim Roberson’s transition to COO was a natural progression, reflecting her exceptional ability to align operational strategies with the firm’s core values. Under her leadership, Nelson Elder Care Law has continued to grow, guided by a vision prioritizing employee well-being and client satisfaction.
Empowering the Team: A People-First Philosophy
Kim’s leadership is grounded in her belief that employees are the cornerstone of success. “I treat every employee as an internal client,” she explains. This approach ensures that team members receive the same care and support as the firm’s external clients.
One of Kim Roberson’s key initiatives is the 30-60-90 onboarding process, designed to set new employees up for long-term success. This comprehensive program provides clear expectations, tailored training, and opportunities for feedback, ensuring that every team member feels integrated and empowered from day one.
What makes the team at Nelson Elder Care Law unique is their shared commitment to the firm’s mission and values. By promoting mutual respect and collaboration, Kim Roberson has created an environment where employees are motivated to excel and clients receive unparalleled service.
Lessons for Aspiring Women Leaders
Kim’s journey offers valuable insights for aspiring women leaders. Confidence, resilience, strong communication, and accountability are qualities she considers essential. She also emphasizes the importance of building a strong team and delegating effectively. “It’s easy for women to take on more than they should, but having a strong team around you is vital,” she advises.
Her advice to aspiring women entrepreneurs is simple yet powerful: “Bet on yourself!” Kim Roberson’s career trajectory is a testament to the opportunities that come with stepping out of one’s comfort zone and embracing challenges with confidence. “If I had waited until I was ‘ready,’ I wouldn’t be where I am today,” she reflects.
Words of Wisdom
Kim recently shared her journey and insights on the Second in Command Podcast with Cameron Herold. In the episode, she delves into her transition from HR to COO, her approach to identifying and nurturing talent, and the strategic use of the Entrepreneurial Operating System (EOS) to address business challenges.
🎧 Listen to the episode to gain valuable lessons on leadership, team building, and driving organizational growth: Second in Command Podcast – Kim Roberson
In This Episode You’ll Learn:
- How Kim Roberson transitioned from HR to the COO role in just two years, with insights into navigating leadership roles within a rapidly expanding company.
- Identifying and developing the right people for a team and the importance of aligning personal growth with organizational goals.
- The role of strategic planning and adaptability in doubling the company size.
- The challenges of integrating a new management team, as well as tips for maintaining a cohesive culture during periods of significant change.
- How Nelson Elder Care Law utilizes EOS for focused growth and issue resolution.
- Strategies for gaining client trust and the significance of referrals in the legal industry.
- And much more…
A Legacy of Excellence
As COO of Georgia’s largest elder law firm, Kim Roberson is not just driving the growth of Nelson Elder Care Law but also shaping its legacy. Her strategic vision, combined with her dedication to people and values, ensures that the firm remains a trusted partner for families navigating life’s challenges.
Through innovative solutions like the Absolute Protection Trust™, a commitment to personalized service, and a culture of continuous improvement, Nelson Elder Care Law is well-positioned to meet the evolving needs of its clients. Under Kim Roberson’s leadership, the firm’s mission of protecting families and providing peace of mind continues to thrive.
Kim’s journey is a powerful reminder of the impact that visionary leadership can have on both a company and the lives it touches. Her story inspires her team along with aspiring leaders everywhere to dream big, lead with purpose, and create lasting change.
Women’s Corner:
In an exclusive interview with Kim Roberson, we had the opportunity to ask her questions and understand her perspective and philosophy on women’s leadership, inclusion, and the secret recipe for her work-life balance.
As a woman leader, what has been the biggest challenge in your career? Have you ever confronted any gender-related barriers?
The biggest challenge for me has been overcoming my imposter syndrome and recognizing my strengths as a leader and woman in business. Surrounding myself with other strong women who build me up and encourage me has been key to growing that confidence.
How do you ensure women’s inclusion and empowerment in your organization?
If I am treating every employee as my internal client, then I am going to make sure that they have access to the tools that they need, that they have multiple ways to communicate with me, and that they have access to growth and development opportunities. I am committed to cultivating a culture where open communication is the norm.
What is your definition of feminism?
To me, feminism is being respected for courage and strength and striving to empower all women.
Whom do you look up to as a source of inspiration and why?
I really admire Sara Blakely for her commitment to excellence in business and her commitment to developing other female leaders within her own businesses and externally.
Beyond the cabin, how do you ensure a perfect work-life balance?
Finding the balance between work and personal life is never going to be perfect, but having the right Leadership Team in place really allowed me to have a new level of freedom in being able to say yes to more things in my personal life. My top priority is always going to be my son, and I protect my schedule so that I am able to be there for him over everything else.
Key Takeaways from the Transformative Journey of Kim Roberson
1. Bridging the Diversity Gap in Law
Kim’s leadership exemplifies how women can rise to prominent roles in industries where diversity at the top remains scarce. Her journey highlights the importance of resilience, innovation, and a people-first approach to breaking barriers.
2. Transforming Elder Law Operations
As COO of Nelson Elder Care Law, Kim Roberson has redefined operational excellence in a complex field, doubling the team size, enhancing employee satisfaction, and maintaining the firm’s position as Georgia’s leader in elder law solutions.
3. Empowering Culture Through Leadership
Kim’s focus on creating a positive and collaborative workplace culture underscores her belief that cultivating the right team and environment is the key to long-term success.
4. Innovation in Client-Centered Services
By introducing tailored processes and leveraging technology for better communication, Kim Roberson has ensured that Nelson Elder Care Law consistently exceeds client expectations, setting a new standard in the elder law industry.
5. Inspiring a New Generation of Leaders
Kim’s story is a testament to the power of determination and adaptability, inspiring aspiring leaders—especially women—to embrace challenges, bet on themselves, and lead with purpose and empathy.
