Lucyne Farand: A Trailblazer Redefining Real Estate Standards

Royal LePage | Lucyne Farand, Real Estate Broker | CIO Women Magazine

Real estate brokers play a pivotal role in shaping the growth and dynamics of organizations and communities, acting as catalysts for economic development and societal progress. By facilitating commercial deals, they contribute to the expansion of businesses, attracting investment, and fostering job creation. Moreover, their involvement in residential transactions can directly impact communities’ demographic makeup and cultural fabric, as they help individuals and families find suitable homes that align with their needs and aspirations. 

Lucyne Farand, Real Estate Broker at Royal LePage, emerges as one of the leading ladies in real estate, embodying a rare blend of expertise, professionalism, and charisma. With an illustrious career spanning decades, Lucyne has established herself as a trailblazer in the industry, consistently exceeding expectations and setting new standards of excellence. Her dedication to her clients’ needs and commitment to exceptional service have earned her widespread acclaim and admiration.

As a visionary leader, Lucyne Farand leverages her extensive market knowledge and innovative approach to drive success for her clients, organization, and the community. With her unparalleled passion and determination, Lucyne epitomizes success in real estate, making her a formidable force and a true inspiration to aspiring professionals in the field.

Transforming Real Estate in Canada

Founded in 1913 by Albert Edouard LePage at just 26 years old, Royal LePage has cultivated a rich history rooted in a dedication to customer service. Since its inception, the company has been committed to assisting Canadians in buying and selling their homes while actively supporting communities nationwide. With a steadfast belief in integrity and fostering meaningful relationships, Royal LePage views each transaction not as a mere exchange but an opportunity to connect with people on a deeper level.

Royal LePage has consistently led the real estate industry throughout its journey by offering top-tier services and pioneering innovative practices. A.E. LePage’s visionary approach revolutionized real estate in Canada, setting high standards that have endured over a century. From virtual tours to embracing digital platforms, the company has continuously introduced cutting-edge technologies to enhance customer experiences.

Royal LePage recognizes the invaluable role its brokers play in its success. Thus, the company remains committed to empowering its brokers with the latest tools, market insights, and professional development opportunities. With over 20,000 brokers nationwide across more than 650 locations, Royal LePage ensures that clients receive expert guidance and unwavering support. Beyond serving clients, Royal LePage is deeply invested in the welfare of its communities. The company proudly supports the Royal LePage Shelter Foundation, the only real estate charity dedicated to funding women’s shelters and violence prevention programs across Canada.

“Helping You Is What We Do™” encapsulates Royal LePage’s enduring commitment to excellence and service. Rooted in a century-old philosophy, this guiding principle continues to propel the company forward, ensuring it remains a trusted partner for Canadians for years to come.

A Beacon of Excellence in Real Estate

With a degree in Marketing and Business Administration from the University of Montreal HEC, Lucyne boasts an impressive 29-year real estate brokerage industry tenure. Her journey began in real estate development before transitioning to the esteemed ”Immeuble LEGER” team, now known as Royal LePage Humania. Throughout her career, Lucyne’s commitment, diligence, and customer-centric approach have distinguished her as one of the industry’s top performers.

By entrusting Lucyne with selling your property, you can leverage her extensive experience and expertise. Her paramount goal is to ensure complete customer satisfaction, epitomizing her slogan: “It takes more than a sign to sell… it takes a heart!” 

Leadership & Accomplishments

Lucyne’s role at Royal LePage encompasses comprehensive management and supervision of all aspects of the business from day one. She ensures every client receives exceptional service and complete satisfaction. Throughout her professional journey, Lucyne has established herself as a leading authority in the real estate industry, with a remarkable track record of accomplishments.

Spanning across regions such as Saint-Sauveur, Sainte-Anne-des-lacs, Morin-Heights, Piedmont, Prevost, Sainte-Adèle, and beyond, Lucyne’s expertise covers a diverse range of property types, including vacant lots, condos, industrial & commercial properties, and more. 

Lucyne’s impressive portfolio reflects her versatility and proficiency in catering to a wide array of clients’ needs, from first-time homebuyers to those seeking prestige houses or waterfront properties. Additionally, her expertise in relocation, rentals, property reviews, and job transfers further underscores her commitment to serving a diverse clientele.

Lucyne’s stellar performance has garnered numerous accolades, including the prestigious Platinum Award, Diamond Award, and the esteemed Red Diamond distinction, placing her among the top 2% of brokers at Royal LePage in Canada. Recognized for her exceptional achievements, Lucyne’s track record speaks for itself.

Overcoming Challenges

In her three-decade tenure at Royal LePage Humania, Lucyne has navigated challenges typical of any growing company’s beginnings. Initially facing hurdles in establishing its presence, Royal LePage prioritized integrity, reliability, and trust. The company overcame obstacles by emphasizing customer-centric practices and innovation. 

Comprehensive Real Estate Services 

Lucyne offers exclusive products and services tailored to buyers and sellers, ensuring a seamless and successful real estate transaction. For those in the market who want to buy a home, she provides comprehensive guidance every step of the way. From understanding home financing and closing the sale, the process is outlined in eight simple steps. Buyers receive personalized support in finding the right home, negotiating offers, and transitioning smoothly into their new residence.

On the other hand, Lucyne offers a wealth of expertise and resources for homeowners looking to sell their property. Sellers are guided through listing their home, enhancing its appeal through staging tips, and reviewing and accepting offers. The company’s experienced brokers navigate negotiations, providing sellers with peace of mind.

Whether representing buyers or sellers, Royal LePage and Lucyne remains the trusted partner for all real estate needs.

Adapting to Changing Customer Demands

Lucyne embodies a commitment to perfectionism and staying abreast of industry trends. Royal LePage recognizes the importance of meeting continuously evolving customer demands by incorporating cutting-edge technology.

Lucyne’s dedication to leveraging the latest technological tools ensures that she remains at the forefront of innovation in the real estate industry. By harnessing tools for marketing management, property appraisal, building inspections, and financing assistance, Lucyne optimizes every aspect of the transaction process for her clients.

Client-Centric Innovation

Lucyne’s approach to advancing Royal LePage’s products and services revolves around efficiency and accessibility. She gains valuable insights into their needs and expectations by always placing herself in her client’s shoes.

Lucyne’s commitment to being available seven days a week, both daytime and evenings, reflects her dedication to meeting clients’ needs on their schedules. 

Qualities of a Woman Leader

Lucyne believes that a leader’s ideal qualities encompass strength and sensitivity. Drawing from her own experiences, Lucyne emphasizes the importance of resilience in facing adversity, a trait she embodies as a woman in leadership. Additionally, she highlights the significance of understanding and empathizing with clients’ needs and expectations. 

Employee Well-being

Lucyne understands the importance of ensuring that employees are valued and appreciated within the team dynamic. Lucyne fosters an environment where open communication is encouraged and readily listens to and assists with any issue. Her commitment to supporting her team members creates a unique atmosphere where individuals feel empowered and motivated to excel. 

Fostering Women’s Inclusion

Lucyne reflects on her journey as a woman leader and shares that she has never encountered significant gender-related barriers in her career. Embracing her femininity with confidence and harmony, Lucyne has seamlessly navigated her professional path. 

Believing strongly in the capabilities of women, Lucyne fosters collaboration and mentorship opportunities to help women entrepreneurs thrive. She encourages women to join her team, facilitating the service of clients and participation in various projects. Additionally, Lucyne actively engages with women entrepreneur associations, further promoting networking and support among women in business. 

Perspective on Feminism 

Lucyne offers her perspective on feminism, viewing it as a concept that can inadvertently diminish men’s strength and create division. She challenges the notion of labeling oneself as a feminist, preferring to embrace unity amidst differences and harmony in uniqueness. Lucyne emphasizes the importance of cultivating clarity and transparency in understanding and navigating gender dynamics, advocating for an inclusive approach that transcends labels and promotes mutual respect and understanding.

Empowering Women and Children

With a profound commitment to ensuring that every house truly feels like a home, Royal LePage professionals established the Royal LePage Shelter Foundation 25 years ago. Recognizing the importance of providing safety and support for women and children escaping domestic abuse, the foundation has since become the largest public foundation in Canada dedicated exclusively to funding women’s shelters and domestic violence prevention efforts. Since its inception in 1998, the Shelter Foundation has raised an impressive $41 million and currently supports 200 local women’s shelters and national partners nationwide.

The foundation continues to make a significant impact through the dedication of Royal LePage brokers, who, like Lucyne donate a portion of their fees, and the hosting of local fundraising events by Royal LePage offices nationwide. Additionally, brokers and staff actively volunteer and provide in-kind goods to support the women and children in their local shelters. Every dollar raised directly assists the more than 50,000 individuals served annually by the shelters and support programs funded by the Shelter Foundation.

Source of Inspiration

Lucyne draws her inspiration from bold leaders such as Elizabeth I queen of England, lauding her as a courageous and visionary leader. Lucyne admires Elizabeth I for her resolute leadership during a tumultuous historical era. She sees Elizabeth I as a model of strength, resilience, and determination, qualities that resonate deeply with her approach to leadership. 

Achieving Work-Life Balance

Lucyne admits that maintaining a perfect work-life balance is a continual challenge for her. However, she credits her supportive husband for playing a crucial role in helping her achieve harmony between her professional and personal life. He provides unwavering support and encourages her to prioritize self-care by reminding her to schedule much-needed vacations. Lucyne practices meditation, yoga, and Qi-Gong activities to promote relaxation and mental well-being.

Additionally, she incorporates regular walks and jogs with her dog into her routine to stay active. Lucyne also acknowledges the importance of her friendships, as she can always rely on the support and understanding of her friends in times of need. Through a combination of supportive relationships and self-care practices, Lucyne strives to strike a balance between her career and personal life.

Advice for Aspiring Women Entrepreneurs

Lucyne offers valuable advice to aspiring women entrepreneurs. She encourages them to find the inner strength to take the leap into entrepreneurship and cultivate confidence, even if it may not initially come naturally. Lucyne emphasizes the power of projecting confidence, suggesting that even acting as if one is confident and wearing a smile can be incredibly empowering. 

“Lucyne’s paramount goal is to ensure complete customer satisfaction, epitomizing her slogan: “It takes more than a sign to sell… it takes a heart!” 



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