Key Points:
- Bath & Body Works and Disney are launching a Disney Princess Collection on February 13, 2026, featuring seven fragrances inspired by iconic princesses.
- The collection includes body care, candles, and themed home accessories, designed as both functional products and collectibles.
- Early access begins February 12 for rewards members, with a global rollout planned later in 2026.
Bath & Body Works has unveiled its latest collaboration with The Walt Disney Company, introducing a new Disney Princess Collection designed to capture the essence of beloved royal characters through scent and style. The collection officially launches on February 13, 2026, across stores and online platforms in the United States and Canada, marking another milestone in the brand’s expanding partnership with Disney.
The lineup features seven signature fragrances, blending newly crafted scents with returning fan favorites. Five new additions, Life’s a Fairytale, Snow White, Aurora, Mulan, and Rapunzel, headline the collection, while previously introduced Belle and Tiana fragrances make a celebrated return. Each scent has been carefully developed to reflect the personality, strength, and story of its respective princess.
Snow White’s fragrance highlights crisp red apple and woodland-inspired undertones, while Aurora’s blend pairs delicate rose with warm sandalwood notes. Mulan’s scent leans into magnolia and bright apricot accords, embodying resilience and courage. Rapunzel’s fragrance brings together floral and golden musk elements, capturing themes of adventure and self-discovery. Together, the collection offers a sensory tribute to some of Disney’s most iconic heroines.
Beyond Body Care: A Collectible Experience
The Disney Princess Collection extends beyond traditional body care products. Customers can expect a full assortment that includes fine fragrance mists, body lotions, shower gels, and Bath & Body Works’ signature three-wick candles. Decorative home accessories such as themed candle pedestals and Wallflower diffusers also form part of the release, turning the collection into both a beauty and lifestyle experience.
Packaging plays a central role in the collection’s appeal. Each item features princess-inspired artwork and design details that align with the storytelling behind the fragrance. From shimmering accents to keepsake-style elements, the brand has positioned the line as both functional and collectible.
Industry observers note that character-driven collaborations continue to resonate strongly with consumers, particularly when nostalgia and premium fragrance offerings intersect. By combining storytelling with sensory design, Bath & Body Works appears to be targeting both long-time Disney fans and fragrance enthusiasts seeking limited-edition releases.
Early Access Strategy and Global Expansion
Ahead of the official launch, Bath & Body Works is offering exclusive early access to rewards members on February 12, 2026. Select items, including the Life’s a Fairytale assortment and special accessories, will be available for purchase through the brand’s app and website before the wider public release.
Early-access launches have become a key component of the company’s retail strategy, often generating strong online traffic and rapid sell-outs for high-demand collaborations. Loyalty members typically gain first access to limited inventory, a move designed to reward engagement while building anticipation around major product drops.
Following the North American debut, the Disney Princess Collection is expected to expand into more than 40 international markets later in 2026. The global rollout underscores the partnership’s scale and reflects growing international demand for branded lifestyle collaborations.
As excitement builds ahead of the official release, the Disney Princess Collection stands poised to become one of the season’s most talked-about fragrance launches — blending nostalgia, storytelling, and modern retail strategy into a collection that invites fans to experience a touch of fairytale magic in everyday life.
