Many people want to get into the food truck business. It’s a great way to earn a bit of extra coin, and it is the sort of thing that can grow quickly if you have a group of customers who are willing to share their positive experiences on social media.
But why is this business easier than you think?
Here’s a rundown.
Five benefits of a Food truck business:
1. Lower Startup Costs
The startup costs for setting up a food truck business are nothing compared to a regular restaurant or even a franchise. Food trucks are inexpensive, and these days there are all sorts of ways you can get your hands on them without paying a lot of money upfront for the capital.
I know that I can get a food truck near me on lease or rent it out for the day if there’s an event. I also know that I can order several at a time if I have a large event to cater to, or I want trucks across multiple locations.
2. Location Flexibility
Food trucks also give you the ability to change your location whenever you want. You’re not stuck on a dying high street with all your investment in one place. Instead, you can move around to where the footfall is highest.
This mobility is something that really makes a difference for a lot of people. Office parks, busy streets and festivals all become accessible, allowing the food truck to be where the action is (instead of waiting passively for people to stop by).
3. Fewer Staffing Requirements
On top of this, food trucks don’t require as many staff. For some setups, it’s okay just being you and perhaps one other person flipping the burgers in the back.
Of course, you’ll need to think realistically about how many people you require for a specific event. But usually, the numbers are quite low, between 2 and 4 for most operations, which is much less than conventional restaurants that can have a dozen staff working at peak times in the front and back of the shop.
4. Fewer Licenses
Unbelievably, setting up a food truck also requires fewer licenses and permits. Yes, you’ll need some. But you don’t need as many as you do for a regular restaurant in a major city. Generally, getting everything you need for a food truck is straightforward, and if you’re leasing, the leasing company will worry about that, meaning that all you need to do is prepare the food.
If you’re the sort of person who wants to set up a business quickly, this approach is also ideal. You don’t need to worry so much about startup times or how long you need to wait before you get your investment back.
5. Better Marketing Through Social Media
Finally, Food truck businesses are highly marketable through social media. They’re particularly popular with the travel community, even if all you’re doing is reheating frozen meals in the back of a van using a microwave.
You can market what you’re doing and where you’ll be daily on platforms like X.
