There are many challenges associated with opening a retail store, from building a solid customer base to finding a way to differentiate your brand from high-street staples and draw more customers into your store. In addition to this, it is also more costly to run a brick-and-mortar business than an online brand.
However, this doesn’t mean that running this kind of business is outside of the realm of possibility. After all, there are plenty of steps that you can take to set yourself up for success, including working on improving your foot traffic.
If you’re unfamiliar with the term, foot traffic refers to the flow of customers into your store. Generally speaking, higher foot traffic = higher sales and increased brand awareness. However, it is something that many businesses struggle with, especially in recent years.
Fortunately, there are many steps that you can take to draw more customers into your store. Read on to find out more!
Here are the 6 Steps to Draw More Customers Into Your Store:
1. Design an eye-catching display.
One of the easiest ways in which you can increase your store’s foot traffic is by designing an eye-catching display that helps you to stand out, even on a busy high street full of stores. For example, you could work with a company such as
VisionLedPro will design an LED-powered display that demands attention.
You should also be sure to showcase your best products (or any trending products) in your store window. After all, this is the kind of thing that customers will be on the lookout for, meaning they’re more likely to step inside if they like what they see.
2. Don’t forget to put your business on the map.
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Registering your Google My Business account will (quite literally) put your business on the map. This means that when a customer searches for ‘___ near me’, the name of your business will appear on their screens (alongside directions on how to get there). This, in turn, will have a markedly positive impact on the foot traffic you receive, especially if you’re based on a quieter street where people are less likely to stumble upon your business organically. If you’re not already convinced, take into account the fact that 93% of shoppers use Google Maps to find a business.
3. Offer in-store exclusives and sales.
If you’re running an online business in tandem to maintain a physical store, you may need to give customers a reason to visit in person. After all, for the most part, online shopping is more convenient, as you can have the products delivered directly to your door. As such, you may find that you need to find ways to incentivize in-person visits, such as by running exclusive sales or selling specific products in-store only.
On a similar note, you may also want to set about hosting an event in-store. This provides you with ample opportunity to connect with your customers face-to-face, which can encourage loyalty on their end moving forward.
4. Keep it clean and organized.
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Keeping it clean and organized is one of the important ways to draw more customers into your store. While this may seem relatively obvious, keeping your store clean and organized is another great way to get people to step through the door. This is particularly important when you’re selling food and drinks, but high standards of hygiene, health, and safety should be maintained regardless of the products you are selling.
As such, you should ensure that your store is thoroughly cleaned outside of operational hours, whether that be at night or early in the morning, and that your staff keeps on top of things during the day.
5. Create the perfect atmosphere.
The atmosphere of your store also contributes to the number of people that will walk through the store. For example, you can set a specific tone (that matches your brand) through your choice of music or lighting, both of which can also help you to enhance your customer’s experience. Generally speaking, however, you should avoid having the volume set too high. It needs to serve as background music, as opposed to being overpowering. Some studies have found that instrumental music works best, but it really depends on the kind of store you are running. For example, you should always try to play music that your target audience likes and enjoys!
6. Ask local shoppers what you are doing wrong.
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Sometimes, it can be difficult to pinpoint what is going wrong when it comes to encouraging customers to step inside your store. After all, you could feel as though you’re doing everything right without anything to show for it. One way in which you could combat this is by interviewing local shoppers to figure out why they have not given your store a chance and what you could do to change that.
I Hope This blog “How To Draw More Customers Into Your Store?” helps you a lot. for more informative articles visit CIO Women Magazine
