With huge names like Apple, Samsung, Asus, and Sony dominating the tech industry, it’s rather difficult for a new player to come in and make an impact. And yet, if you manage to do so, it can lead to the most profitable business idea of all time.
The trick is learning how to set yourself (and your products) apart from what already exists. Why should someone buy your latest tech gadget or device instead of one from the bigger and more trustworthy brands? You need a killer unique selling proposition- and here are three that might work like a charm:
Affordability
Tech devices cost more and more every year, yet consumers have no option other than to stick it out and buy them. Imagine if your brand comes along with a focus on affordability and transparent pricing. Create and sell products with slightly smaller profit margins so they’re more affordable to the mass consumer market. Get your hands on quality materials from Aegis Components to ensure your products are still equipped with the best technology. Instead of giving in to the rest of the industry and overpricing your goods for maximum profits, you make tech more affordable.
It’s a crazy unique selling proposition to focus on, but it just might work. Establish your entire brand persona around affordability and your commitment to giving customers quality tech at good prices. This sets you apart from the bigger brands and helps you disrupt the industry.
Customizability
There’s another common theme with modern tech: it’s not very customizable. In particular, you can look at the complete lack of customization for Apple products. You can’t change or alter anything about your iPhone or Macbook once you’ve bought it. Weirdly, other big tech companies are following suit and preventing customization for customers.
You can go against the grain and lean into customizability. Create smartphones with interchangeable parts that users can upgrade year after year – like a gaming PC in their pocket. A unique product like this has the potential to go viral and create a buzz around your new tech brand. Consumers will appreciate the ability to upgrade their phone storage, switch the color design, etc.
User-Friendliness
You can kind of slip customizability under the user-friendliness unique selling proposition, but we’re talking about a different type of approach here. Focus on building tech products with features that users actually want. Consumers are sick of tech brands removing popular features for either no reason – or because they want to show off some advanced tech that nobody cares about.
Fingerprint sensors are the best example – bring them back alongside retina scanning to offer more convenience for users. You could even market your brand around this USP and be a tech company for consumers. Gain loads of user feedback during your production phases to develop products that people genuinely want to use without any pointless features. It’ll certainly help you stand out from the rest.
These three USPs show it’s possible to differentiate yourself from bigger tech brands and make people take notice of you. Use them as inspiration to establish your main USP to take on this mega industry.
