When it comes to your customers, anything that you can do to impress customers in small ways is a good thing. The more you do for your customers, the more they are likely to return to you when they want something new. The challenge of being a business in 2024 is that there’s a lot of competition out there, so it’s important to explore the options when leveling up your business. With that in mind,
Here are some helpful tips to impress customers in small ways this year and beyond.
1. Use custom packaging and materials
If you’re looking to really impress your customers, a good way to do so is by using custom packaging and materials. This is a great way to showcase your brand to new and existing customers. It also offers a level of personalization that almost feels like the customer is receiving a premium service as opposed to those parcels they receive that are plain and basic.
From personalized and branded ribbons to tissue paper that dons the brand logo. Everything that you can do financially to customize your packaging and packaging materials is a great way to elevate your brand moving forward.
2. Ask for their feedback and see it through
It’s good to ask for feedback as a business, although not every business is keen to receive feedback when it’s less than positive. However, in order to make sure your customers come back again and again, you want to be proactive with feedback when it’s available and when it’s given to you – whether you asked for it or not.
Make sure you’re doing more to gather feedback as it’s important data to learn more about what your customers need and want from you as a business going forward.
3. Respond to customer queries quickly
Customer queries are something you should be responding to as quickly as possible. The quicker you are, the more impressed they are likely to be. Consider how quickly you’re being at this present moment when it comes to responding to customer queries.
Could you be quicker? If so, how would you go about achieving that? For some, it’s a case of looking into customer service support agencies for that resource you don’t have enough of internally. For others, it could simply be improving internal processes so that they are more efficient going forward.
4. Reward those who are loyal to the brand
By rewarding those customers who are loyal, you’re more likely to have people coming back for more. Again and again, in fact. A customer loyalty scheme is always a welcome approach to gaining the approval of your customers, especially when they get great discounts and freebies as part of the reward scheme.
5. Offer new products and/or services regularly
Finally, take a look at what new products and/or services you could bring into the business for the sake of your customers. Identify what’s missing from your range and what the customers are after too. All this will only strengthen your efforts as a business moving forward.
Impress customers in small ways makes a big difference to your business in the future, so get started with these tips.
