This Market Your Online Store to Parents niche is very competitive, like many others, because many stores want to help new parents and parents with more experience have a more stable family life and, most importantly, keep their kids happy and healthy. Statista says that profits in the market for children have grown to USD 604 million, and it is expected that this market will grow by 16% by 2022.
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Online businesses always want to stand out from the rest of the crowd. Today at CodeDesign, we’ll show you some great ways to convince parents that your business is better than the others.
Get ready, because we’re going to learn a bit about how parents and kids act.
Here are 8 Ways to Market Your Online Store to Parents;
1. Create parent blogs
Raising your children is a beautiful and unforgettable experience, so a blog is a great way to share your thoughts about them.
For this, it would be good to hire a “mummy blogger” or a father to write about fatherhood and their experiences with children.
First-time parents and even kids between the ages of 8 and 10 look for the best way to teach their children right from wrong. By putting your ideas on your blog, you’ll get a lot of feedback from all the people who read it and share their own experiences. Market Your Online Store to Parents will indirectly make your store more trustworthy since you sell things and care about the well-being of the people who come there.
Of course, CodeDesign will remind you that the most important thing when making content is to keep going. Two to four blogs a week is enough to keep people interested.
2. Sign up for social media sites.
If you have an online store, you need to be on social media as a top priority. These are how your audience will find you, so you need to make sure you choose the right ones for them.
Today, there are many social networks, but you shouldn’t try to be everywhere at once. The best thing to do is to be where your customers will be.
3. Make use of Pinterest’s “rich pins.”
As we saw in the last idea, Pinterest is one of the social networks that moms use the most. This is a great reason to put your online store on Pinterest.
For this, you’ll use Rich Pins, which let you add extra information about the products you sell to your pins. This will take people directly to your website, where they can continue their journey to the pay button. For this to work, all you need is for Pinterest to approve your website Market Your Online Store to Parents.
4. Keep up with what’s popular with kids.
Movies, video games, TV shows, and cartoons are all things that kids and adults love. But the business of selling merchandise is an endless source of income for film production houses. In addition to the money they make at the box office, they also make a crazy amount of money from selling merchandise based on their intellectual properties Market Your Online Store to Parents.
One clear example is the Star Wars action figures, which are sold at very high prices because they are so rare. For example, the formation of the famous movie character Boba Fett costs 50,000 Euros, which is a lot of money for just a piece of plastic.
You have to know what kids like and how they like to spend their time. Find out what movies, cartoons, or other pop culture things they can’t get enough of so you can start selling them stuff. Your information will come from places like Disney, Sony Animations, Netflix, and children’s channels like Cartoon Network, Nickelodeon, or Disney Channel Market Your Online Store to Parents.
5. Help good causes at charity events
Everyone likes a good person, so if you use your business to support a good cause for children, customers who agree with you will give to your good cause. Sponsoring hot fundraisers for children’s communities shows that you care about your people and want to make the world a better place Market Your Online Store to Parents.
You can give discounts on your goods and a portion of the money saved to charity events. Invite your community to take part in this to bring attention to your brand and get publicity.
6. Experiences that are unique
Customers want a personalized experience that is easy to use at every stage of their customer journey.
When you want to give each customer a personalized experience, you can use a number of techniques, such as conversion rate optimization, which is a great way to figure out how to improve the customer conversion journey Market Your Online Store to Parents.
If you sell clothes for babies, it would be great if parents could mix and match from all the options you have. You can also use A/B testing tools to find out which options work best for your users.
If you can change each customer’s experience based on their location, gender, interests, and many other sociological factors, your brand can use this information to make things more personal.
7. Make reviews with videos
Toy reviews are like CNN for kids and parents, but mostly for kids.
Think back to when you used to watch TV ads for toys. You might have seen a He-Man action figure or Jurassic Park toys and wished you could play with them. People love it when kids review toys on YouTube because it’s almost like a projection that lets you play with them in your mind Market Your Online Store to Parents.
So, having your own “Toy Reviewer” who tells kids and parents how fun or useful your products are is a great idea.
8. Talk about your past successes
Once you’ve used all of the tips in this article, there’s no doubt that you’ll have a lot of happy customers, whether it’s because of your products or how well you do online across all of your channels.
Now is the time to talk about what you’ve done well.
Go straight to the best parts of your stories or to a place on your website where you list all the good things that have happened with your online store Market Your Online Store to Parents.
When customers see that you care about them, they will trust your store more, and they won’t think twice about choosing you over the competition.
Contact your best customers and ask them to review your store. If you get a bad review, try to solve the customer’s problem as soon as you can so that it doesn’t look bad on your record.
