McDonald’s, the world’s largest fast-food chain, has launched McDonalds adds to its Vegetarian Menu with plant-based McNuggets in Germany as part of its efforts to cater to changing consumer preferences.
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Addition to the Veg Menu
The new McNuggets are made from soy protein and are available in six-piece, nine-piece, or 20-piece servings. The plant-based alternative has the same crispy and tender texture as the original chicken McNuggets and is served with the same dipping sauces. The plant-based McNuggets were developed in collaboration with Nestle and are the latest addition to McDonald’s vegetarian and vegan options, which include the McVegan burger and the Veggie Happy Meal McDonalds adds to its Vegetarian Menu.
McDonald’s decision to launch plant-based McNuggets in Germany is not surprising as the country has one of the highest rates of vegetarian and vegan consumers in Europe. According to a survey by the German Federal Ministry of Food and Agriculture, around 10% of Germans are vegetarian, and 1.3% are vegan. The move also reflects a growing trend in the food industry towards plant-based products. Several major fast-food chains, including Burger King, KFC, and Subway, havMcDonald’s adds to their Vegetarian Menu options in recent years in response to increasing demand for sustainable and ethical food.
Moving towards Plant-based Foods
McDonald’s has been experimenting with plant-based alternatives for several years. In 2019, the company launched a plant-based burger in Canada, and in 2020, it launched a McPlant line of plant-based products McDonalds adds to its Vegetarian Menu, including burgers, chicken substitutes, and breakfast sandwiches. The rollout of plant-based McNuggets in Germany marks the first time McDonald’s has launched the product in Europe. However, the company plans to expand the product to other markets shortly.
McDonald’s has also announced plans to reduce its greenhouse gas emissions by 36% by 2030 and to source all of its coffee, palm oil, and fish from sustainable sources by 2020. The company has also committed to sourcing only cage-free eggs by 2025. The launch of plant-based McNuggets in Germany is a significant step towards McDonalds adds to its Vegetarian Menu of offering more sustainable and ethical options for its customers. As more consumers embrace plant-based diets, other fast-food chains will likely follow suit and expand their plant-based offerings.