Microsoft’s search engine Bing has surpassed 100 million active users thanks to the integration of AI chat and Edge browser. The company’s focus on personalized experiences and the ability to integrate with other Microsoft Bing services have made it a popular choice among users.
Bing’s AI chat, which was launched in 2020, allows users to have natural language conversations with the search engine. This feature has been particularly helpful for those looking for specific information, as it allows them to ask questions in a more conversational manner. Additionally, the integration of AI chat with other Microsoft services such as Teams and Outlook has made it easier for users to access the information they need.
Edge browser’s Role
The Edge browser, which is built on the same platform as Google’s Chrome browser, has also played a role in Bing’s success. Microsoft has made it easier for users to switch from Chrome to Edge, and Bing is the default search engine for Edge users. The integration of Microsoft Bing with the Edge browser has led to an increase in Bing’s market share, particularly in the US where it now holds around 6% of the search engine market.
In addition to the AI chat and Edge browser, Microsoft Bing has also been investing in other areas such as image and voice search. The company has made improvements to its image search, allowing users to search for specific images more easily. The voice search feature, which was launched in 2019, has also been popular among users. The ability to search using voice commands has made it easier for users to access information while on the go.
Microsoft’s Bing Surpasses 100 Million Daily Active Users
New Milestone Reached
Commenting on the milestone, Microsoft’s Corporate Vice President for Bing, Jordi Ribas, said: “Reaching 100 million active users is a great achievement for Microsoft Bing. Our focus on delivering personalized experiences that integrate with other Microsoft services has resonated with users. We’re committed to continuing to innovate and improve the search experience for our users.”
Bing’s success comes at a time when there is increasing scrutiny of Google’s dominance in the search engine market. Bing’s market share may be small compared to Google’s, but the company’s focus on personalized experiences and integration with other Microsoft services has helped it to attract a loyal user base.
What the future holds
Looking ahead, Microsoft is likely to continue investing in Bing to improve the search experience for users. The company has a range of tools and technologies, including AI and machine learning, that it can use to make Bing more useful and personalized for users. With Bing’s user base continuing to grow, it will be interesting to see how Microsoft continues to innovate and compete in the search engine market.
