Starting a small business from nothing is an overwhelming task for anyone to take on. But for an entrepreneur, you may thrive on that adrenalin rush and the pressure to succeed. However, there are many reasons why so many businesses fail in their first year, and I think much of that has to do with the customer side of things. The experience in dealing with your business, the small business customer interaction, and of course positive outcomes. So I thought I would share with you some of the ways that small businesses can interact more with their customers. Hopefully, it will enable you to build a strong database and move the business forward.
Here are some ways for small business customer interaction:
1. Decent marketing campaigns
Marketing is a huge part of any company to get their voice heard. They use things like social media, mailshots, and of course word of mouth. So it’s important that any marketing campaign your business works towards speaks volumes about your business while still remembering the customer experience.
This is where an agency like Top Marketing Agency could help. These days many people love the fact that a big brand will interact with them directly, humanizing the business in some way. Opportunities, where you can get the general public involved in your marketing, are another way to start the conversation. However, don’t forget the basics like a decent brand, website, and premises if you have one.
2. Good social media presence
Social media is huge, and we have become a nation of oversharers. So it is no surprise that companies and small businesses alike are jumping on the media storm. Utilizing social media platforms like Facebook and Twitter is huge for any business, especially if you get the customer interaction right. Be engaging with your profiles and invite people to respond, like, and share status updates and tweets. You could also use social media to think outside of the box and take advantage of up-and-coming platforms like Snapchat, YouTube videos, and Instagram.
3. Obtaining customer reviews
People listen to people, it’s a fact. However, people are more likely to share their negative experiences than positive experiences. This is why it’s so important to ensure that you make it easy to receive Customer Reviews. While of course, you don’t want to be receiving any bad feedback, although criticism can be a good thing, if you enable it to be easy for someone to share a positive experience then this could work in your favor. Someone is more likely to use a company or business if they have positive reviews and are recommended.
4. A company blog
Going back to the point of humanizing your business another thing to consider would be a blog as an extension of your website. This is the perfect chance to share insider information with your existing and new customers, while also sounding much more personal than just a brand with a website. It’s an excellent way to encourage people to sign up for updates and create your own marketing database.
5. Utilizing the local community
Finally, being seen in the local community is a great marketing strategy to work with. Many people prefer to shop in smaller outlets and locally, supporting businesses within their community. So take advantage of that and be heard. A great tip is to get involved with a local charity where you can do something for a good cause while gaining a positive image.
Let’s hope this has given you something to think about when it comes to small business customer interaction.
