Key Points:
- Veronique Courtois has been appointed chairman and CEO of LVMH’s beauty division while continuing to lead Parfums Christian Dior.
- She will oversee a diverse portfolio of global beauty brands, including Guerlain, Givenchy Parfums, Fenty Beauty, and Benefit Cosmetics.
- Her promotion reflects LVMH’s strategy of elevating experienced internal leaders, succeeding Stephane Rinderknech amid industry shifts in digital transformation and consumer behavior.
LVMH has appointed Veronique Courtois as chairman and chief executive officer of its beauty division, expanding her leadership responsibilities within one of the world’s largest luxury groups.
Expanded Leadership Across Global Beauty Brands
Veronique Courtois will continue in her current role as chairman and chief executive officer of Parfums Christian Dior while also joining the group executive committee. In her new position, which takes effect immediately, she will oversee a broad portfolio of beauty brands within the LVMH group.
These include Guerlain, Acqua di Parma, Givenchy Parfums, Kenzo Parfums, Loewe Parfums, Maison Francis Kurkdjian, Fresh, Benefit Cosmetics, Fenty Beauty, and Officine Universelle Buly. The appointment places Courtois at the helm of a diverse collection of fragrance, skin care, and cosmetics houses that serve global markets.
In a company statement, LVMH said Veronique Courtois has significantly developed the activity and desirability of Parfums Christian Dior. The group noted that her experience and leadership will support the continued growth of the beauty brands under her direction.
For women entrepreneurs and business leaders, her appointment signals continued momentum for female leadership at the highest levels of global luxury and beauty. The beauty sector remains one of the most dynamic segments within the broader consumer goods industry, with strong links to innovation, branding, and customer engagement.
Career Path Within LVMH And Strategic Continuity
Veronique Courtois joined LVMH in 2000 and has built her career within the group for more than two decades. From 2019 to 2023, she served as president and chief executive officer of Guerlain, where she led the brand through a period of development and renewed market visibility. In March 2023, she became chairman and chief executive officer of Parfums Christian Dior.
Her new appointment reflects a strategy of promoting experienced internal leaders who understand both brand heritage and evolving consumer expectations. By maintaining her role at Parfums Christian Dior while taking on wider responsibilities, Courtois will oversee both brand-specific operations and broader divisional direction.
She succeeds Stephane Rinderknech, who has chosen to leave the group to pursue personal projects. In a statement, Stephane Bianchi, managing director of LVMH, acknowledged Rinderknech’s contribution to the growth of the hospitality division before his leadership within the beauty business.
The transition comes at a time when beauty brands face increasing competition, rapid digital transformation, and changing consumer behavior. Social media influence, direct-to-consumer channels, and demand for product transparency continue to reshape how brands connect with customers. Leaders in this space must balance heritage with innovation while ensuring operational performance across global markets.
For women founders and executives, Courtois’s career path offers insight into long-term leadership development within a major global group. Her progression from brand leadership to divisional oversight demonstrates the value of operational expertise, brand-building skills, and sustained performance.
As chairman and chief executive officer of the beauty division, Veronique Courtois now carries responsibility for guiding a portfolio that spans fragrance, skin care, and cosmetics. Her leadership will shape how these maisons evolve in an increasingly competitive environment while maintaining the creative identity that defines luxury beauty.
