How much time, money, and effort do you spend on building your brand image? It should be a priority, and your marketing strategy must orbit around it. You might invest lots of money into creating an excellent online brand image – but what about your offline image?
How do people connect with and view your business when they visit a store or come to your offices?
You must spend time elevating your brand in the real world, not just the digital space. If anything, it’s genuinely ten times easier to do this – all you need is the power of strategic lighting and signage. Knowing how to light your business or where to place signs will build an impressive brand image that influences how people perceive your company. Big brands have been doing this for generations – think about the bright lighting in an Apple store or the clever positioning of the McDonald’s sign near its restaurants.
Knowing how to use and manipulate these two things will take your brand to the next level – and here are some excellent places to begin:
Use Bold Signage To Create A Strong First Impression
Take full advantage of expert commercial lighting and signage solutions to create a strong first impression when people view your workplace. Whether you’re running a cafe, restaurant, retail store, auto garage, or office, signage helps you stand out and makes people notice your business.
You need a big, bold sign at the front of your workplace for everyone to see. Ensure it’s professional and reflects your desired brand image – it should be the brand logo you settled on during all those branding/marketing meetings. Ideally, you want the name of your company to be on the sign somewhere; this lets people know who you are and helps them recognize your business.
Ensure the sign is backlit as well – this will make it visible when it’s dark outside so you continue to make an impressive first impression. Weak signs will do nothing for your brand but bold ones help you jump out and be more memorable.
Remain Consistent With Your Signage To Build Brand Recognition
Realistically, you’ll have different signage throughout your business. You could have a big one on the front of your building, as well as one on a big pole outside. Or, you have smaller signs on the street to direct people to your commercial residence. In any case, make sure you’re consistent with your signage to build brand recognition.
Brand recognition is when people start noticing your brand or recognizing it through simple things like fonts or colors. If you keep mixing up the sign colors or fonts, then people will have a hard time pinpointing your brand’s main features.
By contrast, consistent signage will mean consumers associate your brand with specific things. Think about it; if you ever see red and yellow together, your mind automatically connects the dots and thinks about McDonald’s – even if you’re not looking at a McDonald’s sign!
Implement Specific Mood Lighting To Set The Atmosphere
Use commercial lighting solutions to set the atmosphere and tone in your workspace. The way you do this depends on where you’re working. Utilize bright lighting to create a more productive office environment that makes your brand look more professional. Anyone will visit your well-lit office and immediately believe that you’re a professional outfit because everything looks so clear and bright. Imagine walking into a dimly lit office – it feels shady and not professional in the slightest.
On the other hand, what if you’re running a cafe/bar that wants to come across as a very relaxed place with chilled vibes? In this case, you’d need to dim the lights and focus on using lamps or wall sconces to craft a more cozy atmosphere that reflects your brand.
These two examples alone showcase the value of specific mood lighting in cultivating your brand image and elevating it to new heights. Consider what your brand wants to achieve and how you wish to be perceived by clients or customers who visit your premises.
It might sound crazy, but some strategically placed signs and good use of lighting will elevate any brand to the next level. Don’t sleep on the importance of working on your offline brand image and aligning it with everything you’ve done online. Consistency is critical; if you use certain colors in your online marketing campaigns, then ensure the same colors and typography are used in offline lighting and signage. You want to build a brand that people notice online and then get the same vibes/experience when they see you offline!
