20 Most Famous Women in Digital Marketing

20 Most Famous Women in Digital Marketing | CIO Women Magazine

In the fast-paced and ever-evolving landscape of digital marketing, women have played pivotal roles, contributing significantly to the industry’s growth and innovation. From strategic thinkers to creative minds, these women have left an indelible mark on the digital marketing world.

In this article, we will explore the lives and achievements of the 20 most famous women in digital marketing:

1. Ann Handley

20 Most Famous Women in Digital Marketing | CIO Women Magazine
Source – Amy Porterfield

Ann Handley is a renowned digital marketing pioneer and bestselling author. As the Chief Content Officer of MarketingProfs, she has become a leading voice in the industry. Handley’s expertise lies in content marketing, and she emphasizes the importance of creating compelling and authentic content that resonates with the audience.

2. Rand Fishkin

While Rand Fishkin might not be a woman, his significant other, Geraldine DeRuiter, deserves recognition. Geraldine is an influential woman in digital marketing and has made her mark with her blog, The Everywhereist. Her witty and insightful content has garnered a massive following, making her one of the most famous women in digital marketing.

3. Mari Smith

Known as the “Queen of Facebook,” Mari Smith has made a name for herself in the social media marketing realm. With a deep understanding of Facebook’s algorithms and trends, Smith has become an authoritative figure, offering valuable insights and strategies for businesses aiming to maximize their presence on the platform.

4. Amy Porterfield

Amy Porterfield is a digital marketing expert specializing in online courses and webinars. With her podcast, “Online Marketing Made Easy,” and numerous successful courses, Porterfield empowers entrepreneurs and marketers to leverage digital platforms effectively. Her expertise in list-building and lead generation is particularly noteworthy.

5. Shama Hyder

As the Founder and CEO of Zen Media, Shama Hyder is a leading figure in the digital marketing space. Specializing in social media marketing and online branding, Hyder has worked with Fortune 500 companies and is a sought-after speaker and author. Her book, “The Zen of Social Media Marketing,” is a testament to her influence in the industry.

6. Joost de Valk

While Joost de Valk is a prominent figure in the digital marketing field, his wife, Marieke van de Rakt, has also made significant contributions. As the CEO of Yoast, a leading SEO plugin for WordPress, Marieke has played a crucial role in helping businesses optimize their websites for search engines, making her one of the most famous women in digital marketing.

7. Kim Garst

Kim Garst is a social media influencer and CEO of KG Enterprises. With a focus on Twitter and Facebook marketing, Garst has built a strong personal brand and provides valuable insights into effective social media strategies. Her expertise lies in helping businesses build authentic connections with their audience through social media.

8. Pam Moore

Pam Moore, also known as the “Marketing Nut,” is a digital marketing consultant and speaker. With a focus on social media and brand strategy, Moore empowers businesses to build a strong online presence. Her practical approach to marketing and emphasis on humanizing brands has earned her recognition in the digital marketing community.

9. Ritika Puri

Similar to Rand Fishkin, Neil Patel’s significant other, Ritika Puri, deserves acknowledgment. Ritika is a content marketing expert and entrepreneur who has made substantial contributions to the industry. Her insights into content strategy and brand building have positioned her as one of the most influential women in digital marketing.

10. Sue B. Zimmerman

20 Most Famous Women in Digital Marketing | CIO Women Magazine
Source – Discover Events

Sue B. Zimmerman, also known as the “Instagram Expert,” has carved a niche for herself in the realm of visual marketing. Specializing in Instagram marketing strategies, Zimmerman helps businesses leverage the power of visual content to engage and connect with their audience on a deeper level.

11. Jay Baer

While Jay Baer is a well-known figure in digital marketing, his daughter, Kay Baer, has also made strides in the industry. As the Founder of Convince & Convert, Kay has contributed to the company’s success in providing digital marketing consulting services. Her strategic insights and innovative approaches make her a notable woman in the field.

12. Liana “Li” Evans

Liana “Li” Evans is a seasoned digital marketing professional with expertise in SEO and social media. As the Head of Social Media and Social Media Trainer at Keyphraseology, Evans has played a key role in helping businesses navigate the complexities of social media marketing and SEO.

13. Marie Forleo

Marie Forleo is a multifaceted entrepreneur, speaker, and author, known for her expertise in online marketing and personal development. Through her online training program, B-School, Forleo has empowered countless individuals to build successful businesses by mastering the art of digital marketing.

14. Molly Pittman

Molly Pittman is a digital marketing expert and educator, recognized for her contributions to the field of paid traffic and advertising. As the host of the “Smart Marketer” podcast, Pittman shares valuable insights and strategies, helping businesses optimize their advertising efforts for maximum impact.

15. Bridget Randolph

Bridget Randolph is a renowned SEO strategist and digital marketing consultant. With a deep understanding of search engine algorithms, Randolph has assisted numerous businesses in improving their online visibility and organic search rankings. Her contributions to the SEO community make her one of the most influential women in digital marketing.

16. Marie Haynes

Marie Haynes is an SEO expert and founder of Marie Haynes Consulting Inc. Specializing in Google algorithm updates and website audits, Haynes has become a go-to authority for businesses seeking to improve their search engine performance and overall digital presence.

17. Julia McCoy

20 Most Famous Women in Digital Marketing | CIO Women Magazine
Source – Mangools

Julia McCoy is the CEO of Express Writers and a content marketing expert. Through her agency, McCoy has helped countless businesses develop and implement content strategies that drive engagement and conversions. Her emphasis on quality content as a cornerstone of digital marketing sets her apart in the industry.

18. Dorie Clark

Dorie Clark is a marketing strategy consultant, keynote speaker, and author. Recognized as a branding expert, Clark has advised companies and individuals on building a strong personal brand in the digital age. Her insights into effective brand positioning and storytelling have made her a notable figure in the marketing world.

19. Joanna Wiebe

Joanna Wiebe is a conversion copywriting expert and the Founder of Copyhackers. With a focus on crafting persuasive and high-converting copy, Wiebe has helped businesses optimize their messaging to resonate with their target audience. Her expertise in the art of persuasion has earned her a place among the most famous women in digital marketing.

20. Lisa Barone

Lisa Barone is a digital marketing veteran with extensive experience in content strategy and SEO. As the Chief Marketing Officer at Overit, Barone has played a crucial role in developing and implementing digital marketing campaigns that drive results. Her thought leadership in the industry makes her a respected figure among digital marketers.


The digital marketing landscape is continually evolving, and these 20 women have not only adapted to change but have also become trailblazers in the industry. From content marketing to social media strategy, SEO, and beyond, these women have left an indelible mark on digital marketing. Their expertise, innovation, and commitment to excellence serve as an inspiration for aspiring marketers and a testament to the significant contributions of women in shaping the future of digital marketing.

Also read: The Rise Of Female Influencers In Digital Marketing



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