Key Takeaways:
- Hasbro launches its first official The Legend of Zelda action figure line.
- The partnership signals Nintendo’s broader merchandising strategy.
- The franchise continues to grow as a global entertainment brand.
Hasbro has officially revealed its first-ever The Legend of Zelda action figure collection, introducing a premium lineup inspired by The Legend of Zelda: Tears of the Kingdom. The announcement marks a significant milestone in the company’s expanding partnership with Nintendo and opens a new chapter for one of the gaming industry’s most beloved franchises as it enters a broader collectibles market.
The debut Heroes of Hyrule collection features three of the series’ most recognizable characters—Link, Princess Zelda, and Ganondorf. Designed with collectors in mind, the figures feature highly detailed sculpting, premium finishes, more than 20 points of articulation, and a range of interchangeable accessories that recreate some of the game’s most memorable moments.
Link arrives wearing his Champion’s Tunic and includes the Master Sword, Hylian Shield, King Rauru’s arm, multiple interchangeable hands, and a removable fabric cloak, allowing fans to recreate different battle poses. Princess Zelda is modeled after her appearance in Tears of the Kingdom and comes equipped with the broken Master Sword, while Ganondorf stands noticeably taller than the other figures and includes his signature Gloom Sword along with additional accessories. The figures are part of Hasbro Pulse, the company’s premium collector brand, with pre-orders now open ahead of a planned Spring 2027 release.
The unveiling generated considerable excitement among fans, particularly because it represents the first dedicated action figure line for The Legend of Zelda under Hasbro’s banner. For years, official merchandise for the franchise has largely been limited to Nintendo’s amiibo figures and a handful of premium statues, making this one of the most comprehensive collectible offerings the series has received.
Nintendo and Hasbro Deepen Their Licensing Partnership
The launch also highlights the growing collaboration between Nintendo and Hasbro, following the toy manufacturer’s recently announced licensing agreement to produce The Legend of Zelda merchandise. Industry observers view the partnership as an important step in expanding Nintendo’s presence beyond video games and into the rapidly growing global collectibles market.
Although the initial release focuses on action figures, the licensing agreement is expected to extend to additional product categories over time, including role-play accessories, plush toys, collectible items, and other fan merchandise. The move aligns with a broader trend across the entertainment industry, where major gaming franchises are increasingly developing merchandise ecosystems that complement their digital experiences.
The decision to base the first wave on Tears of the Kingdom reflects the title’s enduring popularity. Since its release, the game has become one of Nintendo’s biggest commercial successes, earning widespread critical acclaim for its expansive open-world gameplay, innovative mechanics, and storytelling. By choosing the franchise’s latest blockbuster as the foundation for its debut collection, Hasbro is targeting both longtime Zelda enthusiasts and newer players who discovered the series through recent releases.
While no additional figures have been confirmed, fans are already speculating about future waves featuring characters from classic entries such as Ocarina of Time, Majora’s Mask, Twilight Princess, Skyward Sword, and Breath of the Wild. Given the franchise’s nearly four-decade history, there is significant scope for the collection to expand over the coming years.
Growing Entertainment Presence Beyond Gaming
The announcement comes at a time when The Legend of Zelda is continuing its evolution beyond video games. Nintendo has been steadily expanding the reach of its flagship intellectual properties across multiple forms of entertainment, following the global success of adaptations and licensed products based on its other franchises.
A live-action The Legend of Zelda film is currently in development, adding further momentum to the brand’s expansion strategy. Together with new merchandise initiatives and continued game releases, the franchise is strengthening its position as one of Nintendo’s most valuable entertainment properties.
For Hasbro, the launch reinforces its growing investment in premium gaming collectibles, a segment that has experienced sustained demand from adult collectors and dedicated gaming communities. The company’s experience producing highly detailed action figure lines for globally recognized entertainment brands positions it well to bring The Legend of Zelda into a wider collector market.
The Heroes of Hyrule collection represents more than a new range of action figures. It signals the beginning of a broader merchandising strategy for one of gaming’s most enduring franchises, offering fans a new way to engage with the world of Hyrule beyond the console. As anticipation builds ahead of the figures’ 2027 release, the collection is poised to become a landmark addition to Nintendo’s growing portfolio of licensed products and a significant moment for collectors worldwide.
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